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With Google Analytics changing their Data Retention policies is there any reason not to set it to "Do Not Expire"?

SEO | 👁 1144 | Posted 2018-11-19 | Share on Facebook | Twitter | Google+

| Modified: 2018-11-19 | Author:

8 Comments

agnosticity 2 years ago

You also have to clarify on each field of date you're requesting what will be the use of this data.

TheJackah 2 years ago

If you have any specific GDPR questions, ask away. We've done a lot of work on this recently for our clients. Not saying I'll be able to answer all questions, but should be able to help in some way.

TheJackah 2 years ago

26 months is what all accounts will be set to ahead of 25th May.

thesupermikey 2 years ago

We are still waiting on our lawyers to figure it out.

Tuilere 2 years ago

Yep. "Do Not Expire" is not compliant in Europe.

TheMacMan 2 years ago

The reason they're offering this new option is due to Europe's General Data Protection Regulation (GDPR), which goes into effect on May 25th. You should research it and make sure you are in compliance with it if you do any business with those there.

Intersignmojo 2 years ago

Just looking at mine it seems to be set at 26 months

debwork 2 years ago

Can't seem to find what is the default.


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