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How to bypass MAP restrictions in website marketing?

Several of our suppliers have stern minimum advertised price policies. We find this anti-competitive and otherwise indefensible, but it is what it is. We already put in extra services and include shipping. What else can we do? Email for coupon? Or are there ways to make this automatic at some point in the ordering process. Suggestions? Our site is shopify based.

Thanks for any suggestions.

Webmarketing | 👁 861 | Posted 2018-03-28 | Share on Facebook | Twitter | Google+

| Modified: 2018-03-28 | Author:

3 Comments

toaster404 2 years ago

Competition is undercutting the competition. Some people decide not to carry products. I can think of quite a few no-MAP product lines that remain very popular and are hard to keep in stock. I carry one of these. I find MAP policies anti-competitive because they are anti-competitive. Lots of cases on this. I'm still surprised SCOTUS let's this pass. I'm a business attorney and have been in another business for a couple of decades. Of course they set the terms. I am not interested in violating the specific terms, I'm interested in squeaking around them in a way that doesn't violate the policy. I've done this several times. Usually the loophole gets fixed, but not always. I'm trying to figure out HOW to offer discounts and coupons given the platform I work with. On that anti-competition thing, did you read your first point? Undercutting and driving out competitors IS COMPEtitION. That is business. What planet are you from? Unless you have a unique product or service that nobody can duplicate, or is willing to reverse engineer, then you're in competition, and if you're in a pure commodity area, you're in price driven competition. To put in your terms, allowing vendors to set their own prices promotes strong competition, and benefits the consumer. When prices drop, the consumers consume more, and it's good for the supplier. By way of background, I have been a supplier setting MAP and developing policies, and been a retailer subject to MAP and engaging in competition. Nothing new to me but the platform I'm working with.

Greg-J 2 years ago

I agree with everything here and will add that without MAP, this guy would have no chance at competing. The larger retailers would crush you.

Radagastroenterology 2 years ago

Several of our suppliers have stern minimum advertised price policies. They don't want their brand devalued. Allowing one vendor to undercut the rest can drive out competition and harm the product since nobody wants to carry it anymore. We find this anti-competitive That's because you don't know anything about business. and otherwise indefensible, It's their product and they set the terms. They have no obligation to sell to you. We already put in extra services and include shipping. What else can we do? Email for coupon? MAP usually allows for coupons as long as you aren't advertising that the product is below MAP. You should check your agreement with your supplier.


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