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Google automatically appends (incorrect) website name to end of SERP result titles for different organizations

Please see full question on Stack Exchange: https://webmasters.stackexchange.com/questions/110845/google-automatically-appends-incorrect-website-name-to-end-of-serp-result-titl


Hello World - Foobar Korea

turns into the following in SERP results...

Hello World - Foobar Korea - Foobar USA


From working with another client, we know that Google will sometimes append what they think is the web site name if it doesn't already appear.

In our situation, the root domain is "Foobar USA", but the subfolder where this page is is "Foobar Korea".

Our goal is to tell Google that this subfolder is a different organization.

From our own experience, after Google realizes that the organization name ("Foobar Korea") already appears in the title tag, they don't append it again.

So the question is how do we tell Google this subfolder is "Foobar Korea", not the root's "Foobar USA".


EDIT November 29th: ANSWERED on Stack Exchange

https://webmasters.stackexchange.com/a/111057/59798

Bigseo | 👁 412 | Posted 2018-03-28 | Share on Facebook | Twitter | Google+

| Modified: 2018-03-28 | Author:

4 Comments

JoseRolles 11 months ago

Thanks. We fixed it. Answer on StackExchange https://webmasters.stackexchange.com/a/111057/59798

JoseRolles 11 months ago

Yes, we used structured data (JSON-LD), but no luck. Any other ideas? We even registered GMB and registered separate Search Console properties for the subfolder.

Sandy_Sand 11 months ago

Yes ..Using Organisation Schema will avoid these problems

carrot_gg 11 months ago

Use microdata, json-ld, etc. You should be using those anyway.


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