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Advice for honing FB Ad Targeting?

I'm setting up a FB Ad campaign for a small company's product with a very specific niche: 25yr - 40yr old people who swim for exercise in the USA.

I see a good amount of Interests I can target, and age and such. But even after adding those things in, the audience is still like 30 million people, which seems way too broad.

Any advice for targeting that niche on FB or pointing me towards a helpful article/video/skillshare would be greatly appreciated.

Socialmedia | 👁 552 | Posted 2018-11-12 | Share on Facebook | Twitter | Google+

| Modified: 2018-11-12 | Author:

3 Comments

fordprefect88 1 year ago

How do you target for Swimming AND Fitness... I only see the options to add Interests which I believe work like Swimming OR Fitness OR Triathlons etc...

longliveFuriosa 1 year ago

I would look at previous sales and web traffic to narrow down the geo. Maybe its sold everywhere, but where is the product already more popular? Play to its strengths. I would also narrow the audience on FB to fitness enthusiasts. So, swimming AND fitness rather than one OR the other.

SNOBmarketing 1 year ago

Honestly it just takes a lot of time and thought. Before you can hone in your audience, you need to know who your target market is. Once you start running the ads, you really need to look through which audiences are responding well to your ads and which aren't. Targeting by interests and target people who follows similar brands or interests. Most people don't have the time or patience to do this 4-5 times per week. We offer quality Facebook and Google Adwords ad management for reasonable prices. Reach out to SNOB Marketing if you are interested!


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